Your marketing brings the leads in.

I make sure they turn into sales.

I’m Sue, the founder of Honeycombe Sales Consulting. I help small and medium-sized service businesses convert more enquiries, strengthen customer relationships and make better use of the enquires their marketing money has already paid for.

Every enquiry that goes unanswered or isn’t followed up is a potential sale lost—and marketing money wasted. I help you create simple, human-centred processes that give each enquiry the attention it deserves, turning more opportunities into revenue and long-term client relationships.

I’m not in the business of selling ads. I’m in the business of making sure every enquiry gets the attention and follow-up it deserves.

My role is simple: I make sure the bucket you’re tipping your leads into doesn’t have holes in it.

Throughout my career, I’ve built a proven track record of turning enquiries into long‑term clients across multiple service‑based industries. Here are some of my key highlights:

  • Grew a national health and wellbeing centre by 147% through exceptional customer service, disciplined follow‑up, and nurturing an existing database rather than relying on new leads.

  • An over 204% increase in active clients for an allied health centre through a disciplined follow-up and database nurture program.

  • Managed the onboarding of over 100 candidates each week for a Federal Government client by refining the nurture journey and activating existing talent pools instead of relying on new enquiries.

  • Built lead‑nurture systems for multiple service‑based organisations, ensuring enquiries were tracked, followed up, and converted through consistent communication and CRM‑driven processes.

  • Delivered staff training across industries to improve enquiry handling, customer communication, and conversion outcomes.

Today, I bring all of that experience together to help businesses strengthen what happens after someone clicks “Enquire” - building clear, human‑centred processes and giving teams the confidence and structure to follow through, so the marketing dollars you’ve already spent don’t go to waste.

About Me

I work with small and medium-sized service businesses that value strong customer relationships and want to turn more enquiries into long-term clients.

I’m a great fit for businesses that:

  • Have teams handling enquiries but everyone does it differently  (inconsistent follow‑up, unclear handovers, under‑used CRM)

  • Are owner‑led and stretched thin  (no Business Development Manager, leads sitting in inboxes, follow‑up happening “when I remember”)

  • Get plenty of enquiries but struggle to convert them  (slow responses, no structure, missed opportunities)

  • Have a database full of past leads they’ve never re‑engaged  (old enquiries, stalled conversations, untapped revenue)

My approach works best with owners and teams who are willing to share their challenges, explore new ideas and make practical changes.

If you’re generating leads but worried that you’re not fully looking after them, I will help you create simple, human‑centred processes that turn more of those opportunities into revenue and long‑term relationships.

Who I Work With

My Services

Whilst I offer a range of services I recommend we start with a free 20-minute conversation (virtual or in person) to understand your business, your challenges, and your goals. We’ll review how you currently handle enquiries, explore your pain points, and discuss what you’d like to improve. I’ll explain how I work, outline suitable support options, and answer any questions you have. By the end, you’ll have clarity on the next steps and which service package best suits your needs.

Enquiry/Lead Audit

Audit & Recommendations Report

( from $3,000 +GST)

Purpose

To understand how your business manages enquiries and customer relationships, uncover what may be getting in the way, and identify practical opportunities to improve conversion, customer experience and growth.

What This Includes

  • Conversations with you and key team members to understand your goals, challenges and how things currently work.

  • An on-site or remote review of the enquiry journey, from first contact through to follow-up and conversion.

  • Assessment of the enquiries you attract and how well they align with your ideal customers and their readiness to buy.

  • Review of your CRM, spreadsheets, inboxes and other relevant systems.

  • Assessment of response times, communication, handovers and ownership across the team.

  • Identification of missed opportunities, including ways to reconnect with existing clients and past enquiries.

  • A written report with practical recommendations and clear priorities.

  • A follow-up conversation to discuss the findings and agree on next steps.

Outcome

You’ll gain a clearer understanding of what’s working, where opportunities are being missed and what to prioritise—so your team can respond confidently, look after customers consistently and convert more enquiries.

You can implement the recommendations yourself or engage me for support. The scope and estimated hours are agreed before further work begins.

Support Following Your Audit

Strategic Guidance & Practical Support

Purpose

To help you work through the audit recommendations, decide what to prioritise and put practical improvements into action.

Every business needs a different level of support. We’ll agree on where my involvement will be most valuable, based on your goals, your team and the resources you already have.

How I Can Help

  • Strategic guidance: Work through challenges, explore opportunities and develop a clear plan for improving enquiry conversion and customer relationships.

  • Enquiry and follow-up processes: Strengthen how enquiries are handled, with clear ownership, consistent communication and practical follow-up.

  • Customer database development: Identify ways to organise and use your existing client and prospect information to support relevant communication, re-engagement and future opportunities.

  • Team training and coaching: Help your team understand customer needs and build confidence in enquiry handling, follow-up and conversion conversations.

  • Communication tools: Develop useful templates, conversation guides and follow-up messages that reflect your business and your customers.

  • Systems support: Help your team make better use of existing systems and work with specialist providers where technical changes are needed.

  • Progress reviews: Review what’s working, address challenges and refine the approach as your team puts changes into practice.

How We Work Together

You can engage me for selected improvements or support over time. We’ll agree on the priorities, scope and estimated hours before starting, so you have clarity on the work and cost.

The aim is to leave your team with the understanding, confidence and practical tools to manage enquiries well and build stronger customer relationships.

Contact Me

To get in touch please find my details below.

sue@honeycombe.com.au

0402 449 161

Alternatively, please complete the form and I will contact you.